Selling a home can be stressful, right? I felt the same way until I stumbled upon 72SOLD and their quick-sale approach. If you are like me and dread the endless showings and waiting for offers, you’re in the right place.
72SOLD offers a fast home-selling service by creating a competitive buying environment through limited-time showings. Many customers report quick sales, often within 8 days, and praise the service for delivering high sale prices and professional agents.
I promise 72SOLD’s unique model might just change how you think about selling your home. In this post, I will break down my experience, review what others are saying, and compare it to traditional real estate methods.
What is 72SOLD?
Founded in 2018 by Arizona realtor Greg Hague, 72SOLD offers a streamlined method for selling homes quickly. The model focuses on creating urgency among buyers by limiting the time a property is available for showings, resulting in competitive offers.

Unlike traditional real estate practices where homes may sit on the market for weeks or even months, 72SOLD promises to sell homes in as little as 8 days.
How Does 72SOLD Work?
The core of 72SOLD’s business model revolves around limited-time showings. When a home is listed through 72SOLD, buyers have only a few days to view the property and submit an offer.
The program is designed to create a “fear of missing out” among potential buyers, encouraging them to place competitive offers within a short window. This sense of urgency is meant to lead to higher sale prices and faster closings.
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A Balanced Look at the Pros and Cons – Is It Right for You?
Positive Reviews:
Many customers praise 72SOLD for its ability to sell homes quickly, often at or above the asking price. Homeowners report that the streamlined process is less stressful than traditional methods, as it eliminates the need for multiple showings over an extended period.
One of the standout benefits mentioned in reviews is the ability to sell without making numerous repairs or staging the home extensively.

Additionally, several customers have highlighted the professionalism of 72SOLD agents, noting their responsiveness and market knowledge.
The company’s marketing strategies are also well-regarded, with customers appreciating the wide exposure their homes receive through various online platforms.
Negative Reviews:
However, not all reviews are glowing. Some sellers have expressed concerns about communication issues and aggressive sales tactics. A few customers reported that their homes did not sell within the promised 8-day window, leading to frustration.
Others mentioned that while the process was fast, they felt pressured into accepting offers quickly, without ample time to consider their options.
It is also worth noting that while 72SOLD boasts high sale prices, some sellers felt the final offers did not meet their expectations, particularly after repair costs or fees were factored in.
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Comparing 72SOLD with Traditional Real Estate – Which Offers the Best Speed, Price, and Value?
Speed of Sale:
The primary advantage of 72SOLD over traditional real estate methods is the speed at which homes are sold. In a typical sale, a home may remain on the market for 20 to 60 days, depending on the local real estate market.
With 72SOLD, the goal is to complete the sale in just over a week. This can be particularly appealing to sellers who are in a hurry to move or need to liquidate assets quickly.
Sale Price:
While traditional real estate methods may allow more time for multiple offers to come in, 72SOLD aims to create a competitive environment in a shorter time frame. Reviews are mixed on whether this results in higher sale prices.
Some sellers report receiving offers well above their asking price, while others believe they could have received more if their homes had been on the market for a longer period.
Fees and Commissions:
In terms of fees, 72SOLD charges a real estate commission that is similar to those of traditional agents—around 5-7% of the sale price.
Some discount brokerages offer lower commissions, but they may not provide the same level of service or marketing exposure.
Sellers considering 72SOLD should weigh the potential for a faster sale and higher price against the costs of commissions and other fees.
Pros of Using 72SOLD:

- Fast Sales Process: The most significant advantage of 72SOLD is its speed. Sellers can often close a deal within a week or two, compared to the longer time frames associated with traditional sales.
- Less Disruption: With limited showings and no need for open houses, sellers experience less disruption to their daily lives.
- Competitive Offers: The urgency created by the short buying window can lead to competitive offers, sometimes driving the price above market value.
- Professional Service: Many reviews praise 72SOLD agents for their professionalism, knowledge, and communication skills
Cons of Using 72SOLD:
- Pressure to Accept Offers Quickly: Some sellers feel pressured to accept offers quickly, potentially leaving money on the table.
- Not Always as Fast as Promised: Although the goal is to sell within 8 days, some sellers report that the process took longer.
- Comparable Fees to Traditional Agents: Despite its innovative approach, 72SOLD charges similar fees to traditional real estate agents, so cost savings may not be a significant advantage
Is 72SOLD Legit? – A Detailed Review Backed by Expert Opinions!
72SOLD is a legitimate real estate program backed by Hague Partners, a well-established real estate company. The program has been recognized as one of the fastest-growing companies and has formed partnerships with reputable brands like Keller Williams.

While customer experiences vary, there is no evidence to suggest that 72SOLD is a scam. However, as with any service, potential clients should do their research, read reviews, and consider their specific needs before committing to the program.
Alternative Quick-Sale Options – Find the Best Fit for Your Home Sale!
When it comes to selling your home quickly, 72SOLD isn’t the only option available. Two other popular alternatives are iBuyers and Cash Buyers, each offering unique advantages and trade-offs.
iBuyers:
iBuyers, such as Opendoor, Offerpad, and Zillow Offers, are companies that buy homes directly from sellers, often without the need for traditional showings or negotiations. They aim to streamline the selling process by offering cash quickly, typically within a few days.
However, iBuyers often purchase homes slightly below market value, focusing on homes in good condition. While their speed is comparable to 72SOLD, the final sale price with iBuyers may be lower.
Pros of iBuyers:
- Fast, cash offers
- Minimal preparation required for the home
- Flexible closing dates
Cons:
- Lower offers compared to market value
- Limited to homes in good condition
Cash Buyers:
Cash buyers, including real estate investors or “We Buy Houses” companies, purchase homes as-is, often at a significant discount. This is ideal for sellers who need to close quickly or who have properties in less-than-perfect condition.

While cash buyers typically offer less than 72SOLD or iBuyers, they can close in as little as a week, making them the fastest option.
Pros of Cash Buyers:
- Quickest sales option (within days)
- No need to make repairs
- Cash offers
Cons:
- Offers are typically 50-70% of the market value
- Often used for distressed properties
Both iBuyers and cash buyers offer quick-sale solutions, but the offers you receive may be lower than those from 72SOLD, which emphasizes competitive pricing in a limited-time sales window. The best option depends on how fast you need to sell and whether you prioritize price or convenience.
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Frequently Asked Questions About 72SOLD:
How much does 72SOLD charge in fees?
72SOLD charges a real estate commission similar to traditional agents, typically around 5-7% of the sale price.
How fast can I sell my home with 72SOLD?
The company aims to sell homes within 8 days, though the actual timeline may vary based on market conditions.
Will I get a higher price for my home with 72SOLD?
Many customers report receiving competitive offers, often above the asking price. However, results may vary depending on the home and market conditions.
Do I need to make repairs before selling through 72SOLD?
72SOLD does not require extensive home repairs or staging. The program focuses on selling homes “as is” to reduce the burden on the seller.
Is 72SOLD available nationwide?
72SOLD operates in select markets, so availability may depend on your location. It is always best to check directly with the company or an affiliated agent.
Conclusion:
72SOLD offers a unique and efficient method for selling homes quickly, with the potential for competitive offers. While the service is not without its drawbacks, such as pressure to accept offers quickly and fees comparable to traditional agents, it can be a good option for sellers who prioritize speed and convenience.
As with any real estate transaction, it is crucial for sellers to carefully consider their options, research the market, and consult with professionals before making a decision.
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